Christian Clark Drums
Wix to Squarespace Migration and Redesign
MINI BRAND - COPYWRITING - CUSTOM SQUARESPACE WEBSITE
Timeline: 1 Week
Project Goals
Migrate the current website from Wix to Squarespace
Redesign the website to engender trust and a sense of authority in site visitors
Rank on Google for “drum lessons washington dc”
Start utilizing the website as an active marketing tool rather than a resume that never gets seen by anyone
“Everybody loves the site. I've been getting raving reviews. Really happy with the aesthetic and the way it turned out!!!”
Before
After
Christian has been teaching drum lessons to kids and adults for over 10 years. He’s been in the USMC Drum Corps and regularly plays as a working drummer for Jazz bands in Washington DC.
Christian’s previous website was a DIY Wix website which was not helping him get new students. I worked with him to develop his brand message, get clear on the needs of his target audience, write copy to speak directly to them and build a website which would display his expertise and professionalism. Christian excels at creating a safe, judgement free space where all skill levels can be met with compassion and encouragement, and we wrote and built his website to reflect this.
Deliverables & Website Features
Copywriting for every page
Custom 5 Page Squarespace website
Mobile Responsive Design
Custom Graphic Design
Custom inquiry form
Squarespace Scheduling Integration
Results
Christian’s website ranks in the top 5 google results for “Drum lessons Washington DC”. He’s received tons of compliments on it from new and returning students and is able to seamlessly book new students directly through his website, saving him a lot of time in back and forth emails and phone calls.